Sightbox Branding

Client
Sightbox

Agency
Sightbox Studios

Team
Creative Director / Strategist  Mauro Medina Susarrey
Design Director Rachid Coutney
Art Director / Brand Designer Andres Soler Biderman
UX/UI Luis Andres Esquivel

In this project, the goal was to improve the identity of Sightbox and effectively convey the company's vision and mission through a cohesive design. Three distinct design directions were created with the objective of capturing Sightbox's culture and personality. The design aims to tap into the company's ambitions and polish them into one concise direction. The design will be used on various platforms such as websites, marketing materials, and social media to connect with the business audience.

Creative Direction

The design boasts a bold and visually striking aesthetic, incorporating minimalistic and playful elements. Specific design elements, including the use of vibrant colors, unique shapes, and modern typefaces, effectively convey Sightbox's vision and culture. The integration of subtle pop culture references adds a sophisticated yet entertaining perspective, helping the design to effectively connect with the intended audience.