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Liquality is a blockchain-based platform with a vision for a more open and equitable future, where anyone can transact freely from middlemen and discrimination.

Project

Brand  Strategy

Concept Development

Identity Design

Web Design

THE DESIGN PROCESS

IDENTIFYING THE PROBLEM

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Branding for the blockchain represents a big challenge for the ambiguous nature of the technology and the functionality of the application. Liquality was a very challenging and fun project to be involved in since the strategy sessions. Focusing on their unique value proposition we had to build an identity system that could be dynamic, fun, engaging and simple enough that spoke without words.

BRAND DNA DEFINED

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Brand Narrative:
Fluidity is liberated, unconstrained modularity– geometries streaming in stackable movement. It is easy, simple, a sense of pure freedom to carry on effortlessly flowing free and unbound.

Brand Attributes:
Open, Transparent, Freeing (vs.supportive), Adaptable

RESEARCH

RESEARCH

STYLESCAPES

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Finding out the takeaways from the research we determine what opportunities we have to build on the existing environment. 
• Create a memorable brand experience within this category because the majority of bartering apps are very neutral and dull.
• Communicate to users the ability to sell and buy with a single profile
• Using graphics to transcend beyond language to be inclusive to more users

STYLESCAPES

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Celebration in Harmony
Together we form richer harmonies, vibrant tapestries enlivened by each individual thread. Every brilliant voice, every colorful history can be elevated through more meaningful connections. We can empower each other, help make our lives brighter, by celebrating individuals in the global exchange.
Designed by Mauro Medina

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Fluid and Free
Fluidity is liberated movement, shapes bending in water pouring smooth in soft rolls. It is ease, simplicity, the surreal sense of freedom to carry on effortlessly, flowing free and unbound.
Designed by David Reyes

Fluid and Free
Fluidity is liberated movement, shapes bending in water pouring smooth in soft rolls. It is ease, simplicity, the surreal sense of freedom to carry on effortlessly, flowing free and unbound.
Designed by David Reyes

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Complementary Interactions
Colors are brighter when they complement. When we meet as equals, when we balance each other, we are elevated in a harmony of exchange.
Designed by Kathy Geisel

Complementary Interactions
Colors are brighter when they complement. When we meet as equals, when we balance each other, we are elevated in a harmony of exchange.
Designed by Kathy Geisel

LOGO CONCEPTS

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NARROWING DOWN THE LOGO & LOGOTYPE

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The concept of the logo shape was inspired by the idea of liquid fluidity. The two connecting spheres is a representation of transaction happening and mesh gradients show the effortless flow and diversity of transactions.

Fluidity is liberated, unconstrained modularity– geometries streaming in stackable movement. It is easy, simple, a sense of pure freedom to carry on effortlessly flowing free and unbound.

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BRAND SHAPES

BRAND SHAPES

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The brand shapes are used to represent equal and harmonious exchanges and transactions. Each shape is the same in width and height but differs in color and geometry. This highlights how items can be different, yet still carry the same value. 

The brand shapes are used to represent equal and harmonious exchanges and transactions. Each shape is the same in width and height but differs in color and geometry. This highlights how items can be different, yet still carry the same value. 

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Collaboratos

Mauro Medina-Susarrey - Senior Brand Designer, Juliane Chung - Senior Brand Designer, Sarah Carlson - Senior Brand Designer, Dexter Lesaca - Lead Developer, David Reyes - Senior Brand Designer, Kathy Geisel - Senior Brand Designer

Collaboratos

Mauro Medina-Susarrey - Senior Brand Designer, Juliane Chung - Senior Brand Designer, Sarah Carlson - Senior Brand Designer, Dexter Lesaca - Lead Developer, David Reyes - Senior Brand Designer, Kathy Geisel - Senior Brand Designer

Collaboratos

Mauro Medina-Susarrey - Senior Brand Designer, Juliane Chung - Senior Brand Designer, Sarah Carlson - Senior Brand Designer, Dexter Lesaca - Lead Developer, David Reyes - Senior Brand Designer, Kathy Geisel - Senior Brand Designer

Collaboratos

Mauro Medina-Susarrey - Senior Brand Designer, Juliane Chung - Senior Brand Designer, Sarah Carlson - Senior Brand Designer, Dexter Lesaca - Lead Developer, David Reyes - Senior Brand Designer, Kathy Geisel - Senior Brand Designer

Collaboratos

Mauro Medina-Susarrey - Senior Brand Designer, Juliane Chung - Senior Brand Designer, Sarah Carlson - Senior Brand Designer, Dexter Lesaca - Lead Developer, David Reyes - Senior Brand Designer, Kathy Geisel - Senior Brand Designer

A ConsenSys Project.

A ConsenSys Project.

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Made in Mexico.

646 975 0201 (USA)

hello@medinamauro.com

©2018 Mauro Medina-Susarrey