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ConsenSys 1.0

Consensys 1.0

Consensys 1.0

Consensys 1.0

Consensys 1.0

The official ConsenSys 1.0 website was a particularly challenging project. With over 40 startups in a decentralized structure within a completely transparent and open space, we had to craft a visual narrative that represented not only everyone individually but everyone as a whole.

Project

Strategy

Concept Development

Website Design

It began with a simple idea of how do you represent 600+ people in one simple visual concept. Easy, a petri dish. At the company’s yearly retreat we began our project/experiment. We asked everyone to dip their finger on a solution that eventually would be grown into a petri dish.

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The Petri dish is the perfect representation of a decentralized structure. As all the droplets of bacteria grow separately each individually grows and develop differently. Some merge together, some become their own unique formation and others extend and connect between others. ConsenSys very much forms and functions this way.

IDENTIFYING THE PROBLEM

IDENTIFYING THE PROBLEM

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DISCOVERY SESSIONS

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CONCEPT MOODBOARD

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The concept of modularity came from the ever-changing environment of ConsenSys. Like the Petri dish, it changes and evolves as it continues to grow. A modular design would be a free-flowing website in which each element would dictate its own hierarchy. Every piece of content lives within a preset structure but remains an organic and dynamic element that would continue to take you deeper into the website.

FINAL DESIGN

FINAL DESIGN

FINAL DESIGN

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Thanks for every talented collaborator that took part in this amazing project!

Mauro Medina-Susarrey - Senior Brand Designer, Jeff Silva - Senior Brand Designer/Team Lead,  Shawn Lee -  Senior Graphic Designer, Sarah Carlson - Senior Brand Designer, Dexter Lesaca - Lead Developer, Jose Caballer - Strategist

Thanks for every talented collaborator that took part in this amazing project!

Mauro Medina-Susarrey - Senior Brand Designer, Jeff Silva - Senior Brand Designer/Team Lead,  Shawn Lee -  Senior Graphic Designer, Sarah Carlson - Senior Brand Designer, Dexter Lesaca - Lead Developer, Jose Caballer - Strategist

Thanks for every talented collaborator that took part in this amazing project!

Mauro Medina-Susarrey - Senior Brand Designer, Jeff Silva - Senior Brand Designer/Team Lead,  Shawn Lee -  Senior Graphic Designer, Sarah Carlson - Senior Brand Designer, Dexter Lesaca - Lead Developer, Jose Caballer - Strategist

Thanks for every talented collaborator that took part in this amazing project!

Mauro Medina-Susarrey - Senior Brand Designer, Jeff Silva - Senior Brand Designer/Team Lead,  Shawn Lee -  Senior Graphic Designer, Sarah Carlson - Senior Brand Designer, Dexter Lesaca - Lead Developer, Jose Caballer - Strategist

A ConsenSys Project.

A ConsenSys Project.

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hello@medinamauro.com

©2018 Mauro Medina-Susarrey