Cleartrace

Client
Cleartrace

Agency
Sightbox

Team
Creative Director / Strategist  Mauro Medina Susarrey
Design Director Rachid Coutney
Art Director / Brand Designer Andres Soler Biderman

The Cleartrace design project is a branding and strategic design project for an energy data and carbon accounting platform. The goal of the project was to create a brand strategy and visual language that would connect with the target audience and inspire trust through innovation. The platform, named Cleartrace, provides companies with the digital infrastructure to make data-driven decisions to mitigate environmental risk, demonstrate their climate achievements, and identify new market opportunities within the evolving energy landscape.

Creative Direction

The creative direction for the Cleartrace design project was based on the concept of global change. The design aimed to incorporate elements of green energy through abstract line elements. Instead of using specific locations, the design utilized drone perspective footage of nature scenes to keep the focus on the content and convey the idea of environmental protection and sustainability. The goal was to create a visual language that would inspire trust and convey the company's commitment to driving positive change in the energy industry.

All works ©2023 Mauro Medina Susarrey.